Todd Stephany

The continuation of the O’Reilly brand awareness spot, which brought O’Reilly’s most known brand asset (the animals) to life in 3D for the first time. I wrote and creative directed.

When you’re asked to write a bunch of spots featuring Peyton Manning, the answer is always “yes.”

I was the writer and creative director for this original brand awareness spot. It worked. Undertone/System1 measured it as having 8X the unaided brand recall and 2X the consideration intent over the norm.

My pitch for this ad won the agency the Mercury Insurance account. I wrote the spot and the song, and sang it, too (yes, that’s my voice).

Yokohama had gone to significant lengths to be as eco-friendly as possible. We wanted this spot to be a visual representation of those points of difference.

Chosen brought us in to rebrand their line of avocado-based foods. The pairing with Cabo and music to elevate the senses was the winning approach.

When tasked with coming up with a new brand identity for Greenlight Loans, we came up with this malleable spokes-blob. Meet "Blobbert."

Written so any of the scenes could be edited together in any order, whether for a :30 or a :60, for a total of 15 spots. That's tricky for animation. But man, what production savings.

Targeted NCAA fans because of course sports-watchers are a lead tire-purchasing demographic. When not watching sports. Which is often.

I interviewed several dozen Canadian kids at their school to get their take on issues that World Vision tackles, like hunger. It was crazy cute.

We shot four different groups of people to cover every demographic TWC could imagine. Then we mixed-and-matched to create a nearly infinite number of spots for any combination of their services.

It's a :60 TV spot. It's an online tailer. It's blowing S&*# up!

We had John Elway and the Bronco's stadium for two hours. Thanks to good script prep, it netted us four :30 spots.