Campaigns — Todd Stephany

Integrated Campaigns. If done right everything is an integrated campaign, as branded messages across a variety of mediums work together to lift response. Here are some examples where all elements were initially created as such.

Ad 1

Everything is networked today, and the impact of keeping something from going awry is more important than ever.The ConnectedTo campaign focused on NetScout's ability to see the bigger picture—and protect it.

Ad 2

It's important that a campaign has legs; that you can express the big idea in a variety of unique and engaging ways.

Ad 3

Note the distinct lack of showing some creepy dude in a hoodie trying to hack into the hospital. Instead, we focused on real-world examples of how networks are changing everything—and why NetScout is the leader in protecting them.

Video

Storyboarded intro frames for how it would work in video. Because it's not just about protecting one rancher in Montana—it's about protecting the nation's food supply.

Interactive Roadblock

Now that you have your video examples, get them front-and-center in front of your most important audience.

Event

Event sponsorship. That circle element in the middle? It digitally projects the "ConnectedTo" branded netting over individuals walking under it. Note the DM with a high-value giveaway to lead C-Suite execs to the booth.

Thought Leadership

Get your thought leaders up and front talking about the bigger picture. And bring your Rancher or Neutrino scientist in to join for a fresh perspective.

Print Ad

Nobody notices when nothing is going wrong. Which is why your network is at its best when it's completely invisible. Being unnoticed is exactly where you want to be.

Billboard

The campaign embraces open white space and simple messaging as a metaphor for the big idea. It also really stands out in a sea of cluttered messaging.

Page Takeover

Remove the clutter. Take over targeted sites with whitespace and simple messaging that's on-point to the campaign. It's so clean, it's almost jarring.

Event Booth

Translucent—and sound-proof. An audience can literally escape of the sea of sound at the event, sheltering in a clear solace. The booth giveaway pairs up nicely, as well.