Digital — Todd Stephany

Digital. A way to infinitely test brand response and offers? Ogilvy would so love to have seen this era.

Yokohama Tires: Consumer iPad App

While figuring out the UI and content was cool, working with the team of designers and programmers to create something so unique was the best part.

Suzuki SX4 Acquisition Email

Email timed with the launch of the new SX4 that uses a heckuva offer. Clean messaging and design helps, too.

Suzuki SX4 Landing Page

Consumers build their dream SX4 online to be entered to win a trip to Japan to see their car being built—and sent back home with them.

Care.com Promo Email

The subject/preview "riddle" made it the open rate winner of the year.

KCET Fundraising Email

Getting KCET to understand that donors gave to support their programming, not just a station, was a bit of a breakthrough. And it worked.

Jiffy Lube Reminder Email

The first in a series of lifecycle marketing emails sent to remind customers that it's time for their next oil change.

Mercury Auto Insurance

Mercury's home page was a bit confusing with what action the user should take. We cleaned it up and simplified the messaging to make the UX easier.

Operation Smile Email

No, you can't embed a video in an email. But you can make it look like there is. The click-through rate was astronomical, and donations saw a really nice lift, too.

A few of the websites I've written and helped develop: