Packaging — Todd Stephany

Packaging. It's the OG of interactive. It's held, it teases what's inside—and it pays it off.

LG: Clarity

To introduce LG's new Bluetooth device, "Clarity," to VIP retailers, we established a Zen style to the tone. And yes, that’s a real banzai tree.

LG: Trax

This phone was created by LG for superior MP3 capabilities. So we gave this VIP packaging a musical theme, complete with a working set of miniature bongos.

Sprint: Rumor

It just made sense to launch Sprint’s "Rumor" phone like we were leaking the industry’s biggest secret, via word-of-mouth.