Events — Todd Stephany

Events. A live, captive audience that's ready to be entertained and engaged? Best make the most of it.

Toyota Tundra Simulator

A Tundra drove up on its own trailer. Robotic arms grabbed the axles. A video screen went over the windshield and sound was pumped through the the truck's system. Then, event attendees were taken for a heckuva virtual ride while being jostled around to this video I wrote. (See next slide.)

Toyota Tundra Simulator

When it accelerated, the front of the truck suddenly lifted up. Braked; the back was hoisted. Turned; the rear slid out. A thrill ride that also helps sell. Nice.

Toyota Tundra Lift: Pro Fisherman Guided Tour

Here, the signage carried by the Tundra, hoisted the Tundra. Consumers dialed a 1-800 number on their cell phones to get a guided Tundra tour—even under it—by Toyota’s most popular sponsored pro fishermen. I interviewed each pro fisherman so their dialect, tone and catch phrases could be properly scripted to make the virtual tour that much more personable.

Toyota Tundra Lift: Pro Fisherman Guided Tour

Some of the branded Tundra signage I came up with for the event display.